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Life as a Beer Commercial
I love me some football.
During a commercial break I found myself singing along to a Coors ad playing in the background when I realized what I was singing:
“Changin’. Every thing’s changin’. I’m through with all this changing. I like the way I’m living and I’ve got my reasons why. And I’m not gonna go on changin’. I’m not gonna go changin’.”
Ah, yes. The everyman-anthem. What a bunch of bull-loni!
See how far you get in life without changing. That’s a great plan. Just stay right there in your easy chair. Oh no, man, don’t get up. Just keep drinking dude. Pretty soon your kids will grow up and they’ll have kids. They’ll come visit you and you’ll still be in that same easy chair. God knows what kind of germs will be in that nasty thing after all that time.
“…I like the way I’m living and I’ve got my reasons why. And I’m not gonna go on changin’. I’m not gonna go changin’.”
You’ll never get a new recliner. Nope, the cushion will pattern your fat butt and you can’t buy that kind of customization. That would require changing. You’ll tell everyone that you’d buy a new chair but you don’t make enough money. You’ll curse your employer because you’re underpaid and unappreciated. I’m sure it will have nothing to do with your refusal to change.
“…I like the way I’m living and I’ve got my reasons why. And I’m not gonna go on changin’. I’m not gonna go changin’.”
You may be fortunate enough to marry a woman who’ll actually put up with your refusal to change. After 20 years of marriage you’ll no longer be attracted to her because she’s about twice the woman you married. I’m sure it has nothing to do with the “leadership” you provided at home and the fact that you’re about two and half the man you were when you were married. Nope, four squares a day, four to five showers a week, and a one to two dates a year. That’s how you make it to twenty years. Forget the fact your wife has to get her romance from novels and soaps and you never talk.
“…I like the way I’m living and I got my reasons why. And I’m not gonna go on changin’. I’m not gonna go changin’.”
Sitting in that same La-Z-Boy watching the good ol’ game. When suddenly your left arms will feel funny. Your wife left for the store and you’re reaching for your chest. While you search for the phone to dial 9-1-1 you hear the Coors jingle on the television:
“…I like the way I’m living and I’ve got my reasons why. And I’m not gonna go on changin’. I’m not gonna go changin’.”
Please tell me life is more than that. Too many men have tapped out while life passes them by.
I know Coors just wants their customers to stick with their product but the moment we identify with a beer commercial jingle we know somethings wrong. Instead, let’s be men who evolve and grow. Let’s be men who woo our wives and actually love and train our children. Let’s be men who are known more for what we’ve done with our lives than our easy chair.
Let’s be real men!
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what is the name of this song?????
Wes. I believe this song is a jingle written specifically for the Coors ad.
what’s the name of this song
I can’t get this song out of my head and I am tempted to download it if i could find it
i may vomit if i hear this song once more:
http://dentonp.blogspot.com/2007/10/coors-banquet-beer.html
http://broseidon.blogspot.com/2007/10/coors-banquet-beer.html
[...] Life as a Beer Commercial – This post is by far the most widely-read. It’s based on a Coors commercial. [...]
Okay… maybe I’m over thinking this but… It’s fine to “evolve and grow” but if that means compromising core beliefs and principals it not positive change, it’s just being lazy. Going along to get along. Sometimes not changing is the is harder, and the right choice. About the beer ad I’ll start by saying this… I’m not a beer drinker, never have been… But when I first heard this ad this is what that tune said to me. Changing for chances sake isn’t smart. Changing what you believe simply because someone younger and hipper says they think you’re wrong is weak. I don’t see it being about settling and not growing but more about not kowtowing to every hipper than thou twenty-something that comes down the pike.
Maybe I’m wrong… maybe my view is just a product of my age, I just turned 43. Or maybe I’m the type of guy the ad was targeting. A guy who’s not rich, not the best looking guy on the block, but a guy who’s happy with his life and the choices he’s made. Not perfect, but proud that with all the road blocks life has put up, he’s managed to eek out fairly successful life for himself and his family. Now if I only drank beer, they might have winner.
This commercial is great. If you are happy with life, you aren’t going to change. I own a business of 1500 employees, and am very demanding. I have always told my employees, “I ain’t changin for anybody.” I got here by doing certain things, and acting certain ways. I am happy with where I am at, and what I have done. I aint’ changin, as this commercial’s message says. Great commercial, and to top it all off, great beer.
could you please post the code to the coors changing video?
Sorry dude. I haven’t found the song anywhere.
Just FYI… I uploaded the ad (two versions) to YouTube, couldn’t find it anywhere. We’ll see how long it stays up.
http://www.youtube.com/watch?v=eDkeFFcNqkg
http://www.youtube.com/watch?v=wO8-Ac0bdvM