02.28.07The Infamous Gary Lamb Session
Here are my notes from Gary Lamb’s session titled, “Going all out for the disconnected.” Gary pastors Ridge Stone Revolution Church Canton, GA and meets in a movie theater. Gary is in your face and is about as real as they come.
Like I mentioned in a previous post, some dudes were squirming in their seats and Gary says someone stood up and walked out. I marked those moments I saw squirming in my notes.
Here are some highlights:
- You’ve got to be crazy to church plant. Church planting is an extreme sport.
- You’ve got to be balls to the wall to reach the disconnected. (Squirm 1)
- Most churches say they go for the unchurched but they don’t.
- Do you really want to reach unchurched people? It’s uncomfortable and messy and you will be attacked-by other Christians. (Squirm 2)
- It takes a messy church to reach a messy world.
- Reaching for the unchurched hinders your church growth, costs you financially, and brings criticism. Are you sure you want to reach the unchurched? (Squirm 3)
- Know the culture you are in and create a culture for those you’re trying to reach.
- Develop friendships with unchurched people in your area. Gary told about how he used to tip a hostess $1 for every person she sat next to him at the bar in Applebees just so he could connect. (Squirm 4)
- Quit talking- start doing.
- In Gary’s church, if you’re a Christian and are not serving or in a small group- leave. (Squirm 5)
- Things his church need to have: coffee like you’d get at a coffee shop, easy access in and out of the facility, have plenty of signate with simple wording.
- He believes in doing church in the marketplace.
- Gary’s church hs a 4 piece band with drums, guitars, and bass and they play rock music and use “secular” songs. Gary said, “When I see a guy chopping away at a keyboard and leading worship it makes me want to throw up.” (Squirm 6)
- Gary’s church uses cultural references and 75% of his teaching is for felt needs.
- He and his church communicate simple and directly. No churchy talk.
- The church wants to make it easy for newbies to be anonymous.
- They target men without apology down to colors, music, marketing, etc. “If you reach men, you reach their family.” They don’t use pastel colors and avoid femine touches. (Squirm 7)
- They monitor organizations that target their guys like SpikeTV, ESPN, NASCAR, etc. and then they copy them.
- He is not anti-women. Gary just knows that most women want they man to go to church and are happy when he does.
- Gary and his staff apparently buy lots of gadgets and toys.
- “We bring it hard.” They don’t water-down anything. Unchurched people love the truth. They feel disrespected if you don’t give it to them straight. Don’t be afraid to take a stand and show them where to back it up in Scripture.
- Keep it real- not just on Sundays.
- Be yourself at all times.
- Stop worrying about what other people think- even pastors, denominations, networks, bloggers, etc.
- Be best friends with your staff.
- Church planting is the most rewarding thing in the world.
- Regarding children- they don’t allow any kids in the service. (Squirm Ocho)
- 99% of the congregation love that they don’t. The service isn’t targeted for them.
- “If a kid is sitting in the back row coloring or playing PSP, that’s not worship.” Instead, they invest in their children’s ministry and allow the kids to get something fruitful that’s geared towards them in other theaters.
- Here is what their typical service looks like:
- Intro with a popular song
- Quick greeting
- Worship with music
- Video-intro or movie clip
- Preach
- End with song
- Unchurched people don’t come every week- accept it.



